Attribute-Based Subsidies and Market Power: An Application to Electric Vehicles
Revise & Resubmit, Journal of Political Economy. Covered by [VoxChina]
Attribute-based subsidies are commonly used to promote the diffusion of energy-efficient products which are often manufactured in industries with significant market power. To understand the impacts of these subsidies, we first develop a theoretical framework of attribute-based subsidies in the presence of market power. The model illustrates that the welfare impact of subsidies critically hinges on firms' product attribute choices and their implications for environmental externalities and market power. We then develop and estimate an equilibrium model with endogenous product attributes using comprehensive data on China's vehicle market. Based on the model estimates, we conduct counterfactual simulations to examine the impacts of different subsidy designs. Relative to attribute-based subsidies, uniform subsidies favor small and environmental-friendly vehicles but exacerbate the quantity distortion from market power for high-quality products. In contrast, subsidies based on the driving range and battery capacity or vehicle weight generate a large consumer surplus by improving product quality and mitigating market power. Capacity-based subsidies induce attributes valued by consumers, mitigate market power, and lead to the largest welfare gain at a moderate loss of environmental benefit. The findings highlight the importance of incorporating attribute choice and market power considerations in designing attribute-based policies.